
B IDOL, the highly discussed Japanese makeup brand supervised by former NMB48 member Akari Yoshida, is an absolute must-have for beauty lovers! From the highly practical 4-color eyeshadow palettes to the constantly sold-out “B IDOL lipstick” (Tsuya Puru Lip R), its department-store quality and high cost-performance ratio have successfully captured the hearts of girls across Japan and Singapore.
Want to get these items at the best official prices without paying expensive personal shopper fees? It’s easier than you think! Below, we’ve rounded up the top 5 must-buy B IDOL products and put together a tutorial on how to buy them directly from Japan and ship them to Singapore via Buy&Ship!
Table of Contents
→ What is B IDOL? The Popular Japanese Makeup Brand
→ Top 5 Must-Buy B IDOL Makeup Recommendations
→ FAQ: Buying B IDOL from Japan
→ B IDOL Shopping Tutorial: From Japan to Singapore
What is B IDOL? The Popular Japanese Makeup Brand
B IDOL is a Japanese cosmetic brand known for being “Cute, Practical, and Affordable.” With the concept of “empowering all women to express their unique charm,” they create high-quality, lovable products. Here are 3 reasons why B IDOL is trending:
- Supervised by a Japanese Idol: Founded by Akari Yoshida, a former NMB48 member and beauty YouTuber. Her sharp beauty sense ensures products perfectly match the daily needs of Asian women.
- Award-Winning Excellence: Many of its bestsellers (like the famous B IDOL lipstick and eyeshadow palettes) have won multiple prestigious Japanese beauty awards, including @cosme.
- Premium Quality & Practicality: The gorgeous packaging, superb textures, and rich pigmentation rival luxury brands. They are extremely beginner-friendly!
Top 5 Must-Buy B IDOL Makeup Recommendations

1. Tsuyapuru Lip R (Glossy Lipstick)
B IDOL’s ultimate star product! It perfectly combines the high moisturizing power of a lip balm with the striking pigmentation of a lip tint. One swipe creates glossy, plump lips.
Japan Price: Approx. S$13 (JPY1,540)

2. THE Eye Palette R (4-Color Eyeshadow)
An award-winning 4-color eyeshadow palette! It features beautifully curated matte and shimmer textures to effortlessly create dimensional eye looks. Some specific shades can even double as highlighters. A must-have for your makeup pouch!
Japan Price: Approx. S$17 (JPY1,980)

3. Kanaeru Highlight
Designed specially for Asian skin tones, this highlighter features an ultra-fine powder that won’t emphasize pores. A quick sweep over the cheekbones and nose bridge instantly enhances facial features with a natural, translucent water-like glow.
Japan Price: Approx. S$17 (JPY1,980)

4. Magic Eyebrow Powder
A multi-functional brow palette with excellent waterproof and sweatproof properties. Besides drawing natural, soft brows, it doubles as a nose contouring powder for a deep, 3D facial structure. Easily skip the reseller prices by buying directly online!
Japan Price: Approx. S$17 (JPY1,980)

5. Fuwahoppe Cheek (Soft Matte Blush)
With a cloud-like, feather-light texture, this blush delivers an incredibly natural soft-matte finish, making it look like a healthy flush radiating from within. The formula is gentle and long-lasting. Totally worth adding to your Japan shipping haul!
Japan Price: Approx. S$15 (JPY1,760)
Note: Product prices and quantities may change based on sales conditions. Please refer to the official website for the most accurate information. All images belong to their respective brands.
FAQ: Buying B IDOL from Japan
Q1: Does the B IDOL Japan website ship directly to Singapore?
Ans: No, the official B IDOL Japan website does not offer direct international shipping. You will need to use a Japan forwarding service like Buy&Ship. Simply fill in Buy&Ship’s Japan warehouse address at checkout, and we will forward the package to Singapore for you.
Q2: Do they accept Singaporean credit cards?
Ans: Yes! Most Visa, Mastercard, and American Express (AE) cards issued in Singapore work perfectly. We recommend using a card with zero foreign transaction fees to save more on exchange rates.
Q3: Is there free shipping within Japan?
Ans: Yes. The B IDOL Japan official site offers free domestic shipping for orders over JPY 3,300 (tax included).
Q4: Is buying directly from the Japan website cheaper than local resellers?
Ans: Absolutely! Buying directly allows you to pay the official retail price, bypassing the expensive markups charged by personal shoppers or local resellers, especially with the favorable JPY exchange rate.
Q5: How can I secure “limited edition” colors?
Ans: B IDOL frequently releases highly-anticipated limited edition shades. Registering an account on their official website and placing an order on the launch day using our Japan warehouse address is the best way to secure them.
Q6: What if I don’t understand Japanese and can’t order myself?
Ans: You can easily use Google Translate on your browser. Alternatively, try Buy&Ship’s “Proxy Shopping” service! Just paste the product link, pay the proxy fee, and our specialists will handle the purchasing process for you.
B IDOL Shopping Tutorial: From Japan to Singapore
Since overseas websites often don’t ship directly to Singapore or charge exorbitant international shipping fees, you can use Buy&Ship’s overseas warehouse addresses to forward your goods to your location. The process is simple and straightforward:
✅ Use Buy&Ship Forwarding Service
(Best for users who can place orders directly on overseas websites)
Step 1: Shop on the retailer’s official website
- Register an account and add the items to your cart. At checkout, enter your Buy&Ship overseas warehouse address as the shipping address.
📌 How to get the address:
Log in to your Buy&Ship account → “My Account” → “Overseas Warehouse Addresses” → copy the full details of your selected warehouse, including the designated recipient name and contact number.
Step 2: Declare your parcel on Buy&Ship
- When you receive the shipping confirmation and tracking number
- Log in to Buy&Ship → “Parcel Declaration” → enter the courier name, tracking number, product category (for example: fashion or footwear), and other relevant details
✅ Pre-declaring your parcel can speed up warehouse check-in and reduce the risk of delays or missing shipments.
Step 3: Parcel arrival and shipment consolidation
- Once your parcel reaches the overseas warehouse, you will receive a system notification
- After it arrives at the sorting centre, you can choose whether to consolidate it with other parcels to save on shipping fees
- The system will automatically calculate the total weight and shipping charges
Step 4: Payment and delivery arrangement
- After confirming the shipping fee, make payment and choose your delivery method:
- 🔸 Home delivery
- You can track the shipping status throughout the process via the Buy&Ship app or website
✅ Use Buy&Ship Proxy Shopping Service
(Best for users who are unable to place orders themselves and want Buy&Ship to help purchase on their behalf)
Step 1: Submit your proxy shopping request
- Go to the Buy&Ship proxy shopping page and fill in the product information, including:
- Product link
- Specifications / size / colour
- Quantity and remarks (if any)
- After submission, the system will display the estimated product amount and proxy shopping service fee.
Step 2: Confirm the quotation and make payment
- Review the product details and proxy shopping fees, then complete payment once everything is correct.
- Buy&Ship will place the order on the overseas e-commerce platform based on the information you provided.
📌 You do not need to fill in an overseas address or communicate with the seller yourself.
Step 3: Item arrival and parcel check-in
- After the item is shipped, Buy&Ship will track the delivery progress.
- Once the parcel arrives at the Buy&Ship overseas warehouse and is checked in, you will receive a system notification.
Step 4: Choose consolidation and delivery method
- After the parcel reaches the sorting centre, you may choose to:
- Ship it individually
- Or consolidate it with other parcels to save on shipping fees
- The system will automatically calculate the total weight and shipping charges.
Step 5: Make payment and receive your parcel
- After confirming the shipping fee, make payment and choose your delivery method:
- 🔸 Home delivery
- You can track parcel status throughout the process via the Buy&Ship app or official website.