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Fashion

Top 12 Must-Buy Korean Fashion Brands in 2025

19th April 2025

Korean fashion continues to set trends across Asia and beyond, with its innovative designs, celebrity influence, and perfect balance between street style and sophisticated minimalism. As we head into 2025, Korean fashion brands are not just shaping K-drama wardrobes or K-pop tour looks—they’re becoming global icons in their own right.

Whether you’re looking for affordable casual wear, avant-garde statement pieces, or timeless minimalist staples, this list of 12 must-buy Korean fashion brands in 2025 will guide you to what’s worth shopping—and how to get it shipped directly to Singapore with Buy&Ship’s proxy shopping service.

Why Korean Fashion Remains Popular in 2025

Korea’s fashion industry stands out for its:

  • Trend agility – Fast to respond to global fashion shifts
  • 🎨 Design innovation – Mixing traditional aesthetics with modern silhouettes
  • 💡 Cultural influence – From K-pop idols to influencers, visibility drives demand
  • 💰 Value for money – Premium look without luxury-level pricing

However, most of these Korean brands don’t offer international shipping, or charge high fees for overseas delivery. That’s where Buy&Ship makes your shopping experience seamless and affordable.

Top 12 Korean Fashion Brands to Watch and Shop in 2025

1. Musinsa (무신사)

Style: Streetwear, modern basics
Why it’s hot: Korea’s biggest fashion marketplace, home to 1,000+ local brands and now its own private label. A one-stop shop for trending Korean style.
Must-buy in 2025: Oversized sweatshirts, denim, sneakers
Where to shop: musinsa.com

2. COVERNAT

Style: Classic Americana meets Korean streetwear
Why it’s hot: Inspired by Ivy League style, COVERNAT brings preppy basics into street-ready form. Think varsity vibes with Seoul attitude.
Must-buy in 2025: Logo crewnecks, baseball jackets, relaxed chinos
Where to shop: covernat.co.kr

3. WACKY WILLY

Style: Experimental, maximalist, graphic-heavy
Why it’s hot: A rising star known for playful prints and bold slogans. Perfect for fashion rebels who want to stand out.
Must-buy in 2025: Printed hoodies, oversized shirts with surreal designs
Where to shop: wackywilly.co.kr

4. Matin Kim

Style: Elevated minimalism, sleek essentials
Why it’s hot: Matin Kim blends clean lines with luxury textures. A favorite among K-drama stylists and fashion insiders.
Must-buy in 2025: Structured bags, relaxed suiting, leather loafers
Where to shop: matinkim.com

5. MARITHÉ (MARITHÉ + FRANÇOIS GIRBAUD Korea)

Style: Vintage-inspired streetwear
Why it’s hot: Originally a French brand, now reinterpreted for the Korean market with nostalgic flair and bold logos.
Must-buy in 2025: Cargo pants, graphic sweatshirts, utilitarian outerwear
Where to shop: marithe-official.com

6. CGP / codegraphy

Style: Techwear meets graphic street style
Why it’s hot: Known for functionality-first designs, Codegraphy excels in multi-pocket outerwear and monochrome styling.
Must-buy in 2025: Utility jackets, oversized techwear pants
Where to shop: code-graphy.com

7. SATUR

Style: Youthful, preppy, polished casual
Why it’s hot: With clean-cut silhouettes and versatile pieces, SATUR has become a go-to for Gen Z and creatives alike.
Must-buy in 2025: Oxford shirts, logo pullovers, cropped pants
Where to shop: satur.co.kr

8. NERDY

Style: Colorful athleisure
Why it’s hot: Bright, bold, and unapologetically fun—NERDY is known for its tracksuits, K-pop endorsements, and genderless comfort.
Must-buy in 2025: Matching sweatsuits, logo tees, oversized caps
Where to shop: whoisnerdy.com

9. emis

Style: Trendy accessories and casualwear
Why it’s hot: Best known for its viral baseball caps, emis has expanded into soft everyday wear with minimalist charm.
Must-buy in 2025: Signature logo caps, mini totes, basic hoodies
Where to shop: emis.kr

10. thisisneverthat

Style: Hype streetwear, graphics-heavy
Why it’s hot: Korea’s answer to Supreme, thisisneverthat blends Seoul culture with global streetwear aesthetics.
Must-buy in 2025: Collab drops, graphic tees, oversized outerwear
Where to shop: thisisneverthat.com

11. LEE Korea

Style: Heritage workwear meets K-fashion
Why it’s hot: A Korean revival of the American classic, LEE’s local line offers reinterpreted denim and daily basics through a Seoul filter.
Must-buy in 2025: High-rise jeans, denim jackets, logo tees
Where to shop: leekorea.co.kr

12. Mardi Mercredi

Style: Graphic sports casual
Why it’s hot: Known for its iconic daisy sweatshirts and relaxed fit, it’s one of Korea’s most Instagrammable brands.
Must-buy in 2025: Daisy sweatshirts, oversized varsity tees
Where to shop: mardimercredi.com

How to Buy Korean Fashion Brands from Singapore (Even If They Don’t Ship)

Shopping Korean fashion online isn’t always simple. Many brands:

  • Don’t offer international shipping
  • Only accept Korean payment methods
  • Require a Korean address at checkout

This is where Buy&Ship’s proxy shopping service becomes your best fashion partner.

Here’s How It Works:

  1. Register for a Buy&Ship Account
    Sign up at Buy&Ship Singapore.
  2. Find the item on your favorite Korean website
    Shop directly on sites like Musinsa or ADER error and copy the product link.
  3. Submit your proxy order
    Paste the link and order details
  4. We confirm availability & price
    Our team reviews your request and provides a full breakdown in SGD—including item price, Korea domestic shipping (if any), and our service fee (starting from 6%).
  5. Make payment securely in SGD
    No Korean credit card needed. Just pay through our secure system.
  6. We purchase the product and ship to our Hong Kong hub
    Once received in Korea, we forward it to our central hub.
  7. Consolidate with other orders and ship to Singapore
    You can combine multiple orders to save on international shipping.
  8. Receive your order at home
    Fully trackable. Fully hassle-free.

Why Use Buy&Ship for Korean Fashion?

  • Access to 1000+ Korean brands that don’t ship abroad
  • Transparent pricing in SGD
  • No need for Korean payment or language skills
  • Multi-country consolidation (Korea, Japan, US, UK…)
  • Trusted by fashion shoppers across Asia

Korean fashion is no longer just a trend—it’s a movement. These 12 brands are defining what it means to dress stylishly in 2025. From premium streetwear to minimalist tailoring, the variety is unmatched.

With Buy&Ship’s proxy shopping service, Singaporean fashion lovers can now access these brands at local Korean prices—with none of the international shopping barriers.

Ready to dress like your favorite K-drama lead or Seoul influencer?
👉 Start your Korean fashion haul with Buy&Ship

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