Japan is world-renowned for its fashion—from avant-garde designers to perfectly tailored basics. But what many shoppers don’t realize is that Japan is also home to a wealth of budget-friendly fashion brands offering both quality and style. For Singaporeans who want to stretch their dollar while exploring unique, well-crafted pieces, Japanese fashion is an untapped goldmine.
The best part? With Buy&Ship’s proxy shopping service, you don’t have to travel to Tokyo or Osaka to access these brands—you can shop them online and get your order delivered right to your doorstep in Singapore.
Why Shop Japanese Fashion on a Budget?
While global fast fashion retailers offer convenience, Japanese brands stand out for their:
- Superior materials and craftsmanship, even at entry-level prices
- Creative design with subtle details, reflecting Japanese cultural minimalism
- Longer-lasting clothing, making them more cost-effective in the long run
- Local-only styles that aren’t available in international stores
For style-conscious but price-savvy Singaporeans, these brands strike the perfect balance between affordability and quality.
Top 10 Budget-Friendly Japanese Fashion Brands
Here are ten Japanese fashion brands that are stylish, affordable, and worth importing through Buy&Ship’s proxy shopping service.
1. GU
Style: Casual, trendy, youth-driven
Why it’s popular: Often dubbed UNIQLO’s edgier, cheaper sibling, GU offers on-trend styles at ultra-low prices.
What to buy: Oversized cardigans, pleated pants, crop tops
Best site: gu-global.com
2. WEGO
Style: Streetwear, playful, Y2K
Why it’s popular: A go-to for Japanese teens and students who love colorful, expressive styles at low prices.
What to buy: Graphic tees, accessories, platform shoes
Best site: wego.jp
3. Right-on
Style: Denim basics, casualwear
Why it’s popular: This retailer specializes in high-quality jeans, flannel shirts, and essentials that rival international denim brands—but at lower prices.
What to buy: Japanese denim, workwear-style jackets
Best site: right-on.co.jp
4. Earth Music & Ecology
Style: Feminine, natural, soft tones
Why it’s popular: Known for romantic, comfortable pieces inspired by nature. Ideal for office and off-duty looks.
What to buy: Maxi skirts, soft blouses, knitwear
Best site: stripe-club.com
5. LOWRYS FARM
Style: Clean, effortless everyday style
Why it’s popular: One of Japan’s most loved high-street labels, LOWRYS FARM focuses on timeless basics with a youthful twist.
What to buy: Loose-fit dresses, casual trousers, bags
Best site: dot-st.com
6. Honeys
Style: Feminine, sweet, casual
Why it’s popular: Very affordable, especially for students or young professionals. Think classic skirts, pastels, and soft silhouettes.
What to buy: Cardigans, printed blouses, A-line skirts
Best site: honeys-onlineshop.com
7. Avail (しまむら系列)
Style: Mass fashion, family-friendly, price-first
Why it’s popular: Perfect for bargain hunters, Avail is a sub-brand under the famous Shimamura group and offers ultra-affordable fashion for all ages.
What to buy: Loungewear, graphic sweatshirts, affordable shoes
Best site: shimamura.gr.jp
8. SpRay
Style: Romantic streetwear
Why it’s popular: Offers a balance of trend and affordability with Japanese girl-next-door charm. Often sold on platforms like ZOZOTOWN.
What to buy: Ribbed dresses, statement outerwear
Best site: zozo.jp
9. CIAOPANIC TYPY
Style: Genderless, laid-back, outdoor casual
Why it’s popular: A hidden gem for relaxed oversized fashion and earthy tones.
What to buy: Layered shirts, unisex pants, bucket hats
Best site: palcloset.jp
10. Grl (グレイル)
Style: Trendy, Instagrammable, low-cost
Why it’s popular: One of the most affordable online fashion sites in Japan, often used by influencers for high-style, low-budget looks.
What to buy: Flowy dresses, matching sets, trendy accessories
Best site: grl.jp
How to Buy These Japanese Brands from Singapore
Most of these brands do not offer international shipping and may require a Japanese address or payment method. That’s where Buy&Ship’s proxy shopping service makes your fashion journey simple.
Step-by-Step: How It Works
- Register for a free Buy&Ship account
Sign up at Buy&Ship Singapore - Find the item you want on a Japanese website
Browse any of the above sites and copy the product URL. - Submit your proxy shopping request
Go to 👉 Submit order or use our app. Include product info, quantity, and options (color/size). - Wait for order approval
Our team will review the request, verify product availability, and confirm final cost (including item price, Japanese domestic shipping, and our service fee). - Pay in SGD
You’ll receive a payment link in Singapore Dollars, so there’s no currency exchange confusion. - We purchase the item and ship it to our Hong Kong hub
Once it reaches our warehouse, you’ll receive a notification and can choose to ship immediately or consolidate with other orders. - Pay for international shipping and receive your parcel
Once the package ships, track it easily until it arrives at your doorstep.
Why Use Buy&Ship for Japanese Fashion?
- ✅ Shop local-only Japanese brands not available in Singapore
- ✅ Pay in Singapore Dollars with transparent fees
- ✅ Skip the hassle of Japanese addresses and payment systems
- ✅ Combine orders from Japan, Korea, the U.S., and more to save on shipping
- ✅ Trusted by thousands of fashion-savvy Singaporeans
Japanese fashion offers incredible value—stylish, durable, and thoughtfully made clothing at surprisingly affordable prices. With Buy&Ship’s proxy shopping service, Singaporeans can finally tap into this hidden fashion universe without the barriers of geography, language, or payment limitations.
Start shopping smarter. Explore Japan’s best budget fashion brands today—your wallet and wardrobe will thank you.
👉 Discover how proxy shopping works