Amazon Black Friday 2026 is coming: Black Friday falls on 27 November, with Cyber Monday following on 30 November. Amazon is expected to roll out popular deals on its US, UK, Australia, Canada and Italy sites during the Black Friday period. Below we first round up the best 2025 Black Friday deals so you can see how deep each category’s discounts went; we’ll update this page as soon as the 2026 deals are announced.
📌 TL;DR
・2026 Black Friday dates: Black Friday is Friday, 27 November and Cyber Monday is Monday, 30 November. These are the holiday dates — Amazon’s actual start dates and deals for its US, UK, Australia, Canada and Italy sites have not been announced yet.
・What’s in this article: featured 2025 Black Friday deals from Amazon US, UK, Australia, Canada and Italy, for reference on discount levels in advance; 2026 deals are to be updated.
・How to buy: enter your Buy&Ship overseas warehouse address to buy items that don’t ship to Singapore, or use our proxy shopping service.
Why Use Buy&Ship Forwarding for Amazon Black Friday?
- Items you can’t buy otherwise: many Amazon products, especially US-exclusive items, don’t ship overseas. With forwarding you get an overseas warehouse address and can shop past regional restrictions.
- Save on international shipping: compared with shipping each item on its own, consolidating several parcels at the warehouse and sending them together can significantly cut international shipping costs.
- More to choose from: forwarding frees you from relying on Amazon’s direct shipping, so you can shop from more countries and a wider range of sellers and platforms (such as the US, UK, Australia, Canada and Italy).
- Better prices: many products are priced lower overseas than locally, and together with the shipping you save by forwarding, your overall cost may be lower.
- Fast, secure delivery: forwarding companies typically run professional logistics networks with trackable shipments, so your parcels arrive safely and quickly.
💡Remember to enter the matching Buy&Ship overseas warehouse zip code at the top left of the Amazon site to see location-exclusive products and prices! If you’d rather skip the hassle of online shopping steps, you can also use Buy&Ship’s proxy shopping service to get what you want.
Contents (click to jump)
→ Why Use Buy&Ship Forwarding for Amazon Black Friday?
→ 2026 Black Friday Amazon US/EU Deals (To Be Updated)
→ 2025 Black Friday Amazon US/EU Picks (Last Year’s Deals for Reference)
→ Amazon Registration Guide (US/UK/AU/CA/IT) and How to Cancel Prime
→ FAQ
2026 Black Friday Amazon US/EU Deals (To Be Updated)
Amazon hasn’t announced the start dates or deals for its 2026 Black Friday sales yet. The information below is to be updated:
| Item | Details |
|---|---|
| Black Friday | Friday, 27 November 2026 |
| Cyber Monday | Monday, 30 November 2026 |
| Amazon sale start dates by site | To be updated (pending Amazon’s announcement) |
| 2026 featured deals | To be updated (added as deals are announced) |
⏳ To be updated: bookmark this page — once Amazon announces its deals, we’ll be first to add featured products and prices from the US and European sites.
2025 Black Friday Amazon US/EU Picks (Last Year’s Deals for Reference)
Below are featured deals from Amazon US, UK, Australia, Canada and Italy during Black Friday 2025. Prices are as recorded at the time and are for reference on last year’s discount levels only; actual 2026 prices and offers are as shown on Amazon’s websites.
Oura Ring 4
This lightweight ring tracks sleep, heart rate, stress, and daily activity with precise 24/7 monitoring. With upgraded sensors and longer battery life, it’s ideal for users who want a seamless, unobtrusive way to manage their health and daily wellbeing.
US Price：S$322（USD249）
Breville BES870XL Espresso Machine
Combines grinding, tamping, and extraction in one unit for café-quality espresso at home. It features precise temperature control and a manual steam wand for silky microfoam; international voltage requires a separate plug adapter.
Local Price：S$1,398
AU Price：S$618（AUD728.69）
Fjällräven Kånken Backpack
A classic Swedish design from 1960, known for its simple square shape and practical use. Made with lightweight, water-resistant Vinylon F fabric, it includes a zip front pocket and side compartments for easy storage; special prices appear only when using a US warehouse address.
US Price：from S$67（USD52）
CeraVe Moisturising Cream 454g
Features 3 essential ceramides and hyaluronic acid to deeply hydrate and strengthen the skin barrier. Suitable for dry to very dry skin, it can be used on both the face and body with a gentle, non-irritating formula.
Local Price：S$44.9
UK Price：S$18（GBP10.5）
Amazon Devices Up to 50% Off
Fire TV tablets and Kindle e-readers will also see discounts of up to half price during Black Friday—definitely worth checking out.
Editor’s Pick: We recommend the Amazon Fire TV Stick 4K Plus, which turns old TVs into smart TVs. The newest model, which only launched in October, is now available for half price!
Not available locally
US Price：S$32.6（USD24.99）
Meta Quest 3S 128GB | VR Headset
Meta Quest 3S is now at its lowest price, featuring upgraded performance, full-color passthrough, and wireless freedom. Play games, work out, enjoy entertainment, and access apps like Facebook and Instagram all in one headset.
Local Price：S$499
US Price：S$326（USD249.99）
Apple AirPods 4 (Standard / ANC)
Record-low prices! AirPods offer long battery life, voice-activated Siri, and an optional wireless charging case for a seamless wireless audio experience. *Limited to one per account.
Local Price：S$199 / S$249
Amazon US Lowest Price：S$90（USD69）/ S$130（US$99.99）
Beats Solo 4 Wireless On-Ear Headphones
Powerful Beats sound with Personalized Spatial Audio in a lightweight, all-day comfortable design. Up to 50 hours of battery life with Fast Fuel—10 minutes of charging gives 5 hours of playback, plus USB-C/3.5mm support.
The Beats Studio Pro, the same brand’s premium model, has also dropped to its historic low price of US$149.95, saving over S$258 compared to the local price.
Local Price：S$269
US Price：S$169（USD129.95）
Hot Wheels Toy Car Track Set, Formula 1 JLB13
Race through the world of Formula 1 racing with the Hot Wheels Racing Formula 1 Circuit Grand Prix.
Choose between two modes, race and infinity, and discover which car is the fastest and the one that best overcomes the raised and dynamic corners.
Not available locally
Italy Price：S$105（EUR69.99）
Marshall Acton III Bluetooth Home Speaker
Delivers a wider stereo soundstage with Marshall’s signature audio, supporting Bluetooth 5.2 and 3.5mm easy connectivity. Crafted with 70% recycled plastic and vegan materials for a more sustainable build, with simple classic controls.
Local Price：S$444
US Price：S$235（USD179.99）
Coach Lana Shoulder Bag 23
Crafted from polished pebble leather with a clean, elegant silhouette and practical interior space. Features a center zip compartment and adjustable strap for hand carry, shoulder, or crossbody wear.
Local Price：S$795
US Price：from S$361（USD276.5）
Kindle Paperwhite 16GB (newest model) 7″
The latest 7″ Paperwhite offers faster performance and a glare-free design ideal for travel and outdoor reading. Enjoy up to 12 weeks of battery life with adjustable warm light for comfortable reading in any environment.
Local Price：S$215.9
US Price：S$163（USD124.99）
Lancôme Génifique Ultimate Anti-Aging Serum 30ml
This advanced anti-aging treatment visibly targets key signs of youth, expertly blending Beta Glucan and Hyaluronic Acid. It is clinically shown to dramatically improve the look of fine lines, refine rough texture, enhance plumpness, and restore a more even, radiant skin tone.
Local Price：S$145
US Price：S$58（USD44.5）
Apple 2025 MacBook Air 13-inch Laptop with M4 chip
Multiple Apple Watch and iPad models will be gradually reduced to historic low prices! The 2025 MacBook Air features the M4 chip, a powerful 10-core CPU and 8-core GPU, a 13-inch Liquid Retina display, 16GB of memory, 256GB SSD storage, and up to 18 hours of battery life.
Local Price：From S$1,499
US Price：From S$977（USD749.99）
Polo Ralph Lauren Classic Crewneck T-Shirt 3-Pack
Available in various color combinations, this 3-pack of tees features premium combed ringspun cotton with a ribbed crew neck and signature embroidered Polo Pony logo at the hem, combined with a tagless design.
Not available in Singapore, similar style：S$90 / pc
US Discount：S$44.8（USD34.5）/ 3 pcs
Tommy Hilfiger Anni Sneakers
Score Tommy Hilfiger deals from USD 5.82! Lace-free white sneakers are 50% off, available in 8 colors including denim and black. Classic Laddin sneakers also on sale, click to purchase!
SG Price：S$99.74
US Discount：From S$34.51（USD25.7-29.5）
Note: the above are product prices and offers recorded during Black Friday 2025, and local-currency prices are converted for reference only. Prices and quantities may change with sales, and for 2026 everything is subject to Amazon’s website. Product images are copyrighted by the respective online stores.
Amazon Registration Guide (US, UK, AU, CA & IT), Plus How to Cancel Prime
Register an Amazon account on the site of the region you want to shop from. The steps below work for Amazon US, UK, Australia, Canada and Italy — screens and button wording differ slightly by region, so follow the on-screen prompts. First-time Amazon Prime sign-ups also get a 30-day free trial, and we’ve included how to cancel it before you’re charged.
Before You Register: Things to Note
We’ve noticed that newly registered or rarely used Amazon accounts sometimes come under extra scrutiny from Amazon during busy sale periods, so please keep these in mind:
- Use a different email address for each region. Amazon accounts registered in Europe, the US and other regions share account information, so we recommend registering your US, UK, Canada and Australia accounts with different emails. If Amazon suspends one account, the others won’t be affected.
- Use your Buy&Ship overseas warehouse address. When you register and order on Amazon US for the first time, use the “Amazon / eBay” address and phone number listed on the Overseas Warehouse Address page in your member centre (existing Amazon US customers can decide for themselves whether to use it). For the other regions, use the Buy&Ship warehouse address of that region, and always use the latest address shown on that page.
- Use the same warehouse address for Shipping and Billing when you pay.
- Pay with a credit card that has 2-step verification where possible, such as a CVV or SMS verification code.
How to Register (Amazon US, UK, AU, CA & IT)
- Open the Amazon Prime sign-up page for your region and click “Start Your 30-Day Free Trial” (on Amazon Canada the button reads “Try Prime”). Amazon Italy’s default language is Italian, so use your browser’s translate function to switch the page to English first.
- Sign in, or create a new Amazon account. If you’re registering, enter your name, email address and a password, click “Continue”, and fill in your member details.
- On Amazon US you’ll also receive a one-time code by email and need to verify your phone number — this step can’t be skipped.
- If you haven’t bought on Amazon before, enter your credit card details. In the billing address, enter the matching Buy&Ship overseas warehouse address (for example, the Buy&Ship UK warehouse address for Amazon UK). If you’ve already saved payment details, just click “Start My Free Trial” to activate.
- Your Prime free trial is now active. The trial lasts 30 days only — after that, the annual fee is charged to your credit card, so remember to cancel in your Amazon account within 30 days if you don’t want to continue.
How to Cancel Your Prime Membership
- Log in to your Amazon account, open the Prime page and click the end-membership button (“End Membership” or “End Trial and Benefits”, depending on the region).
- Amazon will try several times to talk you out of it — keep going and click “End My Benefits”, “I Do Not Want Benefits” or “End Benefits and Membership” (the wording varies by region).
- Click “Continue to Cancel”.
- Amazon will try once more to persuade you to keep Prime. Click “Cancel Membership” (on Amazon UK and Canada this is “Cancel Membership and End Benefits”, and it is the last step there).
- Click “Continue to Cancel” once more (US, AU and IT).
- Once cancelled, your Prime benefits continue until the end of the period shown in the red box (up to one month after you started Prime), so you can keep enjoying them in the meantime.
Amazon updates its screens from time to time — if anything looks different from the steps above, follow the on-screen prompts.
FAQ
Q1. When Does Amazon Black Friday 2026 Start?
Black Friday 2026 is on Friday, 27 November and Cyber Monday is on Monday, 30 November. Amazon’s actual start dates and deal details for each site have yet to be announced, and we will update this article once they are. For reference, in 2025 the offers on the US and European sites rolled out in stages from 20 November.
Q2. Do I Have to Use Forwarding to Buy Amazon Black Friday Deals?
Many Amazon products (especially US-exclusive items) don’t ship overseas. With Buy&Ship forwarding, you can buy using an overseas warehouse address. Please use the latest address shown on the “Overseas warehouse address” page in your member centre. If you’d rather not handle the shopping steps yourself, you can also use our proxy shopping service.
Q3. How Is the Forwarding Fee Calculated?
Shipping fees depend on the delivery method and warehouse and are updated from time to time. Please refer to the latest information on the shipping rates page.
Q4. Which Items Can’t Be Forwarded?
Each warehouse has its own prohibited and restricted items. Please check the prohibited items page before you buy.
Q5. What Are the Dates of Black Friday and Cyber Monday?
Black Friday 2026 is on Friday, 27 November and Cyber Monday is on Monday, 30 November. For Amazon’s actual start dates and deals on each site, please refer to Amazon’s announcements; we’ll update this article once they’re out.
Q6. Can I Use Buy&Ship Proxy Shopping for Amazon Black Friday Deals?
If you’d rather not handle the shopping steps yourself, you can use Buy&Ship’s proxy shopping service and we’ll place the order for you. Service scope and fees are as stated on the proxy shopping page.
🔗 Further Reading