🔥Japan Rakuten Super Sale Kicks Off in September! COACH & Marimekko Up to 50% Off, Plus an Exclusive Buy&Ship Shipping Discount
📌 TL;DR｜Key Takeaways
・Sale dates: 4 Sept 2026, 20:00 – 11 Sept 2026, 01:59 (Japan time), with discounts across tens of thousands of items rivalling Black Friday.
・6 editor-tested must-buys: COACH Asher shoulder bag, Marimekko Unikko knit bag, BEAMS mini kids’ cap, wide-fit ASICS walking shoes and more, up to 50% off — each listed with its JPY price and SGD reference price.
・Buy&Ship’s exclusive double offer: a ¥500 coupon for orders over ¥5,000 (first 2,500 redemptions, up to 4 uses per member), plus an unconditional S$1 shipping discount on Rakuten shipments declared 4–20 Sept.
・Money-saving tips included: 3 ways to find 50%-off items, how to earn 10x Rakuten points, and a step-by-step forwarding/proxy-shopping declaration guide.
Japan’s Rakuten Super Sale runs from 4 September 2026, 20:00 to 11 September 2026, 01:59 (Japan time), with tens of thousands of items up to half price. Wondering what’s worth buying? From COACH Outlet leather shoulder bags and Nordic icon Marimekko’s knit bags, to Japan’s popular kids’ brand BEAMS mini caps and best-selling wide-fit ASICS LifeWalker walking shoes — we’ve got it all! This year, Buy&Ship has teamed up with Rakuten for an exclusive double offer: get ¥500 off orders over ¥5,000, and enjoy an unconditional S$1 shipping discount when you forward Rakuten items between 4–20 September — maximum savings, guaranteed!
This guide rounds up 6 of our top picks, plus an exclusive coupon, tips for grabbing 50%-off deals, and the forwarding declaration process — so with Buy&Ship’s Japan forwarding and proxy-shopping services, you can get your favourites shipped straight to Singapore without leaving home!
Table of Contents (click to jump)
→ Buy&Ship x Rakuten Exclusive Offer Details
→ Editor’s Picks: Must-Buy Rakuten Products
→ Rakuten Super Sale Must-Buy Local Favourites
→ Rakuten Super Sale Offer Tips
→ Rakuten Super Sale Shopping Guide
Buy&Ship x Rakuten Exclusive Offer Details
| Buy&Ship x Rakuten Exclusive Offer One | Offer Details | |
|---|---|---|
| Category | Rakuten Ichiba Shopping Coupon | |
| Valid Period | 1 Sept 2026 00:00 – 30 Sept 2026 23:59 (Japan time) *Note: Japan time is 1 hour ahead of Singapore time. | |
| Minimum Spend | Spend ¥5,000 or more in a single order to get ¥500 off | |
| Eligible Stores | Over 50,000 stores on Rakuten Ichiba | |
| Terms of Use | Limited to the first 2,500 eligible orders, while stocks last 💡 Each Rakuten member can use it up to 4 times Can be combined with Rakuten points, applied after the minimum spend is met Cannot be combined with other coupons If an order is cancelled, the coupon will be returned to your account Only valid for Rakuten orders shipped to your Buy&Ship Japan warehouse address. | |
| Get the Coupon | Click to claim | |
| Buy&Ship x Rakuten Exclusive Offer Two | Offer Details | |
|---|---|---|
| Category | Rakuten Super Sale S$1 Instant Shipping Discount (No Min. Spend) | |
| Campaign Period | 4 – 20 September, 2026 | |
| Target Audience | All Buy&Ship members using the forwarding service (Limited quota, available on a first-come, first-served basis) | |
| Offer Details | Declare Rakuten shipments (rakuten.co.jp or brandavenue.rakuten.co.jp) during the campaign period and receive a “Rakuten Super Sale S$1 Instant Shipping Discount” in your account via email automatically within 5 working days. | |
| Eligibility Requirements | During the campaign period, complete a Rakuten forwarding shipment order which fulfills the following condition: The declared shipment must contain Rakuten products, and the relevant rakuten.co.jp or brandavenue.rakuten.co.jp product links must be provided. | |
| Terms of Use | Each member can enjoy this offer once during the campaign period. For more details, please refer to the Campaign Terms and Conditions below. | |
Editor’s Picks: Must-Buy Rakuten Products
1. ASICS LifeWalker III Men’s Wide-Fit Walking Shoes
Japan Rakuten’s No.1 best-selling walking shoe! Featuring an extra-wide 3E fit designed for Asian feet, an upturned toe to help prevent tripping, plus P-GEL cushioning and odour-control tech for all-day comfort — a top pick for parents or anyone prioritising foot health.
Rakuten Price: S$51 (JPY6,450)
2. COACH Outlet Asher Glazed Leather Shoulder Bag
Crafted from rich glazed leather, this sleek shoulder bag features a smartly organized, multi-pocket interior that easily fits a long wallet. Complete with an adjustable strap and protective base studs, it’s a versatile staple for both work and weekends.
Rakuten Price: S$263 (JPY33,000)
3. Shimomura Kihan Dishwasher-Safe Yukihira Saucepan 20cm
Handcrafted in Tsubame-Sanjo, Niigata, from 18-8 stainless steel, with a drip-free spout for clean pouring from any angle. Even the handle is dishwasher-safe, saving you clean-up time. The 20cm size (approx. 2.2L) is perfect for 2–3 servings of miso soup or instant noodles — a kitchen essential.
Rakuten Price: S$20 (JPY2,574)
4. BEAMS mini Kids’ Ventilated Mesh Adjustable Cap
From popular Japanese kids’ label BEAMS mini, this cap is made from crisp, breathable nylon with ventilation holes to keep little heads cool in summer. An outdoorsy brand patch up front and an adjustable elastic strap at the back make it a great fit for school or outdoor play, all season long.
Rakuten Price: S$18 (JPY2,233)
5. Marimekko Unikko Poppy-Print Knit Shoulder Bag
Finnish icon Marimekko’s iconic Unikko poppy print, knitted from 100% recycled polyester for a soft, durable and eco-friendly finish. The long strap makes it easy to sling over the shoulder, with a dedicated phone pocket — a must-have for stylish days out or work looks.
Marimekko’s 75th-anniversary collection also launches early on Rakuten Fashion from 4 September, 10:00 (official release 14 September) — spend over ¥27,500 and receive a limited-edition 75th-anniversary canvas tote. Nordic-style fans, don’t miss it!
Rakuten Price: S$96 (JPY12,100)
6. HIORIE Japan-Made Hotel-Style Big Face Towel, Set of 4
Made in Senshu, Osaka — a perennial bestseller in Rakuten’s home category. The extra-large 40×100cm size offers hotel-grade thickness and absorbency, in soft, skin-friendly 100% cotton. A set of 4 matching towels is more than enough for rotation — perfect for a home refresh or as a gift.
Rakuten Price: S$28 (JPY3,500)
Note: Prices, stock levels, discounts, checkout currency and exchange rates are subject to change without notice — always check the Rakuten listing for the latest figures (SGD reference prices in this article are converted at approx. 1 JPY ≈ 0.00796 SGD, for reference only).
Rakuten Super Sale Must-Buy Local Favourites
Yunth Raw PDRN Serum (1ml x 28 Sachets)
Yunth’s newly launched Raw PDRN Serum features a high concentration of 220,000ppm raw PDRN (salmon-derived DNA-Na) paired with astaxanthin to help repair the skin barrier and boost hydration. Individually sealed sachets prevent oxidation, with each one measured for a single precise use — hygienic and travel-friendly, even for sensitive skin.
Rakuten Price: S$32 (JPY3,960) onwards
Rachel Wine Mineral Foundation Trial Set
Includes a lightweight mineral foundation, pore-blurring primer, concealer, mixing palette and foundation brush! Ultra-oil-controlling with 24-hour lightweight wear, and a gentle formula suitable for sensitive, acne-prone or oily skin — zero burden on your complexion.
Rakuten Price: S$10 (JPY1,240)
Oh! SAKANA Dried Fish & Nut Snack (Mixed Flavours)
Made from carefully selected Japanese dried baby fish mixed with assorted nuts — crunchy, tasty and nutritionally balanced, a popular snack for calcium and protein. Individually packed for easy carrying, perfect for the office or a Netflix binge.
Rakuten Price: S$11 (JPY1,440)
Super Foods Japan Black Sesame Sandwich Biscuits (18 Pieces)
A member favourite! Rich, creamy black sesame filling sandwiched between crisp sesame biscuits — each biscuit is made with roughly 1,200 black sesame seeds. Stock up while it’s on sale!
Rakuten Price: S$8 (JPY1,000)
Note: Prices, stock levels, discounts, checkout currency and exchange rates are subject to change without notice — always check the Rakuten listing for the latest figures.
Rakuten Super Sale Offer Tips
1. How to Find 50%-Off Items
【Method One】
Rakuten already offers a sale preview on its campaign page and product listings, so you can prepare ahead of time! Click here to preview time-limited 50%-off items, or simply search “Super Sale” — items whose sale hasn’t started yet are marked with a black “before sale period” label and show the upcoming red sale price in advance, so you can act the moment the sale goes live!
【Method Two】
Search “50% OFF” in the search bar to bring up items with half-price discounts — with tens of millions of discounted products to choose from, ideal if you don’t have anything specific in mind yet.
【Method Three】
If you’re after a specific brand, search the brand name, then select “スーパーSALE半額” (Super Sale 50% Off) in the left-hand filter panel to see items included in the half-price promotion. Head to Rakuten Japan now and start shopping!
2. Quick Access to Deal Sections
The boxed area on the homepage highlights Rakuten’s curated discounts — click through to different sections such as brand coupon zones, half-price item zones, the ¥1,000 zone, and top-ranked product charts.
⚠️ Note that some recommended items may include restricted goods such as chilled or frozen food, and electrical appliances may need voltage checks for compatibility with Singapore.
3. Earn 10x Rakuten Points
Rakuten members earn points on every purchase — each point is worth ¥1 and can be used like cash on future orders. During the Super Sale period, every single-store order of ¥1,000 or more earns a percentage of Rakuten points back!
1 store >> 1%
2 stores >> 2%
3 stores >> 3%
10 stores >> 10%
💡 Note: Each user can earn a maximum of 7,000 points during the campaign.
For example: spend ¥2,000 at your first Rakuten store and earn 20 points; spend ¥2,000 at a second store and earn 40 points; a third store nets 60 points, and so on — each store maxes out at 10%, up to 7,000 points total during the campaign.
⚠️ Before you start shopping, make sure to visit the campaign page and click the boxed button to join the points marathon!
Rakuten Super Sale Shopping Guide
Step 1
Go to Buy&Ship website to log in or register as a member.
Step 2
Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3
Browse on Rakuten Japan to pick your favourite item, you can add item into your cart or checkout immediately.
Step 4
Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.
Check and make sure correct items are added into cart, and proceed.
Step 5
Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.
Learn more: Step-by-Step Guide on Rakuten and How to Register As Member
Step 6
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. SGXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7
You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8
Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9
Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.
Step 10
Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buy&Ship to receive your package as soon as possible!
Terms & Conditions for “Rakuten Super Sale S$1 Instant Shipping Discount”:
- This campaign is only applicable to forwarding shipment orders where the declared shipment contains Rakuten products (with valid rakuten.co.jp or brandavenue.rakuten.co.jp links provided).
- The earned “Rakuten Super Sale S$1 Instant Shipping Discount” will be automatically credited to eligible members’ Buy&Ship accounts via email within 5 working days once the relevant shipment has been declared.
- The campaign quota is limited to 500 members on a first-come, first-served basis.
- Each registered Buy&Ship user can enjoy this offer only once during the campaign period.
- This offer cannot be used in conjunction with other shipping discounts or promotional coupons. Only one promo code can be applied per forwarding order.
- This campaign code is not applicable to shipments of ‘Direct’ shipment type.
- In the event of any dispute, Buy&Ship reserves the right of final decision. Buy&Ship also reserves the right to amend the content, terms, and conditions of this campaign at any time without prior notice.