Korean shopping platforms like Gmarket, Coupang, and Musinsa have become must-visits for Singaporeans who love K-beauty, K-fashion, and lifestyle products. Yet most of these platforms don’t ship overseas — especially Coupang and Musinsa, which only serve domestic Korean customers.
This guide compares the three biggest Korean e-commerce sites and explains how to buy from Coupang and Musinsa easily through Buy&Ship’s Korea proxy shopping service, now delivering to Singapore from just S$9 for the first lb and S$7 for each additional lb.
Why Korean Online Shopping Is Booming in Singapore
From K-pop fashion to innovative skincare, Korea has become a global shopping hub. However, many official sites either block international cards or don’t ship outside Korea. That’s where proxy services like Buy&Ship step in — giving you access to authentic Korean goods without the stress of language barriers, local phone verification, or payment issues.
Gmarket: The All-in-One Korean Marketplace
Gmarket (gmarket.co.kr) is often compared to Korea’s version of Amazon — a massive online mall offering everything from cosmetics and fashion to electronics and groceries.
Pros
- Huge selection of products and sellers
- Frequent discounts, flash sales, and coupons
- Supports English interface and overseas sellers
Cons
- Limited international shipping coverage
- Price variations between local and global sellers
- Some listings may require Korean payment methods
Buy&Ship Tip
Buy&Ship Tip
If your chosen Gmarket seller doesn’t support international shipping, simply use your Buy&Ship Korea warehouse address. Your parcel will be forwarded to Singapore at low rates — S$9 for the first lb, S$7 per additional lb.
Coupang: Korea’s Fastest-Growing E-Commerce Giant
Coupang (coupang.com) is Korea’s biggest and fastest online marketplace — often compared to Amazon Prime for its “Rocket Delivery” service. Prices are generally lower than Gmarket’s, but Coupang doesn’t support international shipping or foreign cards.
That means the only way to shop from Coupang in Singapore is via a proxy shopping service like Buy&Ship.
Pros
- Lowest prices for local Korean products
- Reliable sellers and domestic next-day delivery
- Massive selection of daily essentials and K-beauty items
Cons
- 100% Korean-language site
- Korean payment and address required
Buy&Ship Tip
With Buy&Ship’s proxy purchase feature, simply submit the Coupang product link, and Buy&Ship will purchase it locally in Korea for you, then ship it to Singapore securely.
Musinsa: The Style Destination for Korean Fashion
Musinsa (musinsa.com) is Korea’s top destination for streetwear, minimalist fashion, and designer brands. It’s where trendsetters shop for labels like thisisneverthat, ADER ERROR, and Musinsa Standard.
However, Musinsa does not support overseas payment or shipping — so again, you’ll need a proxy shopping service.
Pros
- Exclusive collaborations and limited drops
- Verified authentic sellers
- Strong reputation in the fashion industry
Cons
- Korean-only interface
- Korean card and address required
Buy&Ship Tip
Shop Musinsa via Buy&Ship Proxy Shopping: submit product URLs, Buy&Ship will purchase on your behalf, and your order will be sent to Singapore affordably and safely.
Comparison Summary: Which Platform Fits You Best?
| Platform | Best For | International Shipping | Payment Options | Proxy-Friendly | Overall Rating |
|---|---|---|---|---|---|
| Gmarket | General shopping, beauty, gadgets | Partial (Global sellers only) | Credit card, PayPal | ✅ Yes | ⭐⭐⭐⭐ |
| Coupang | Local Korean prices, daily goods | ❌ No | Korean card only | ✅ Yes | ⭐⭐⭐⭐½ |
| Musinsa | Fashion & streetwear | ❌ No | Korean card only | ✅ Yes | ⭐⭐⭐⭐⭐ |
How Buy&Ship Makes Korean Shopping Simple
Step-by-Step Process
Shopping on Coupang and Musinsa may seem impossible for overseas users — but with Buy&Ship’s proxy shopping system, it’s now simple and secure.
Step 1: Sign Up for a Free Buy&Ship Account
Go to Buy&Ship Singapore and create your account. You’ll instantly receive a Korea warehouse address and access to the proxy shopping request form.
Step 2: Find Your Desired Product
Browse Coupang or Musinsa for your target product. Copy the product link URL.
Step 3: Submit a Proxy Shopping Request
Log in to your Buy&Ship dashboard → choose Proxy Shopping → paste the product link → enter details like size, color, and quantity.
Buy&Ship’s Korean team will purchase it locally on your behalf.
Step 4: Wait for Arrival at the Warehouse
Once the item arrives, you’ll receive a notification and can choose to consolidate with other parcels for cheaper shipping.
Step 5: Ship to Singapore
Your items are shipped to your doorstep at transparent rates — S$9 for the first lb and S$7 for each additional lb. Tracking and notifications are provided for peace of mind.
Why Choose Buy&Ship for Korean Proxy Shopping
- ✅ Access Coupang and Musinsa without Korean payment
- ✅ Transparent service fees (from 6%)
- ✅ Affordable delivery to Singapore (S$9 first lb, S$7 thereafter)
- ✅ 7+ warehouse countries for multi-site shopping
- ✅ Trusted by 1M+ global users
- Buy&Ship is the simplest and safest way to bring authentic Korean products directly to Singapore — whether it’s beauty, tech, or fashion.
Final Verdict: Which Platform Wins for Singapore Shoppers?
- Gmarket is best for variety and convenience.
- Coupang offers unbeatable local prices — perfect with Buy&Ship’s proxy.
- Musinsa reigns supreme for fashion lovers seeking authenticity and exclusivity.
Ultimately, all three platforms become accessible, affordable, and secure when you shop with Buy&Ship Singapore. It removes all language, payment, and shipping barriers — so you can enjoy the best of Korea, delivered to your doorstep.