When it comes to Asian beauty, Korean and Japanese brands usually steal the spotlight—but Taiwan is a rising star in the skincare and cosmetics world. From clean formulas and gentle ingredients to cutting-edge innovation and budget-friendly pricing, Taiwanese beauty brands are gaining loyal fans across Asia and beyond.
If you’re in Singapore and looking for new beauty brands that offer results without breaking the bank, this guide is for you. Even better? You can shop them online and ship directly to your doorstep with Buy&Ship’s proxy shopping service.
Why Taiwanese Beauty Is Worth Exploring
What makes Taiwanese skincare and cosmetics stand out?
- 🌿 Mild, plant-based ingredients ideal for sensitive skin
- 🧪 R&D-driven innovations using both traditional herbal knowledge and biotech
- 💧 Hydration-focused formulas, perfect for Southeast Asian climates
- 💰 Affordable pricing with high-performance results
- 🇹🇼 Ethical production with many brands focusing on cruelty-free and eco-friendly values
While many of these brands aren’t readily available in Singapore—or are heavily marked up—you can access them at local prices using Buy&Ship’s proxy shopping service.
10 Popular Taiwanese Beauty Brands and Their Must-Buy Products
Ready to explore the best that Taiwan has to offer? Here are 10 trusted brands, along with their bestselling items you’ll want to add to your cart.
1. Dr. Wu
Focus: Dermatologist-developed skincare
Why it’s popular: Known as the “medical skincare pioneer” of Taiwan, Dr. Wu is famous for its no-frills, results-driven serums and treatments.
Must-buy: Mandelik Acid 18% Serum, Hyaluronic Acid Intensive Hydrating Essence
Best site: drwu.com
2. My Beauty Diary
Focus: Affordable sheet masks for all skin types
Why it’s popular: A cult favourite across Asia for its gentle, effective masks featuring ingredients like black pearl and hyaluronic acid.
Must-buy: Black Pearl Brightening Mask, Aloe Vera Soothing Mask
Best site: cosmed.com.tw
3. Naruko
Focus: Natural, botanical skincare
Why it’s popular: Created by Taiwanese beauty guru Niuer (牛爾), Naruko uses locally sourced ingredients like tea tree and magnolia.
Must-buy: Tea Tree Shine Control & Blemish Clear Night Gelly, Raw Job’s Tears Essence
Best site: naruko.tw
4. 23.5°N (北緯23.5)
Focus: Farm-to-face minimalism
Why it’s popular: Prioritises local Taiwanese ingredients like red pearl barley, rice, and bamboo. Ideal for sensitive and dry skin.
Must-buy: Rice Soothing Active Gel Mask, Red Pearl Barley Brightening Serum
Best site: 23point5n.com
5. UNT
Focus: Nail care, skincare, and lightweight makeup
Why it’s popular: Best known for salon-quality nail polishes and gel nails, with an expanding range of skincare.
Must-buy: Peelable Nail Polish, Aqua Deluge Hydrating Serum
Best site: unt.com.tw
6. For Beloved One (寵愛之名)
Focus: Clinical skincare and anti-aging
Why it’s popular: Loved for its use of medical-grade ingredients and high concentrations, especially its brightening and repair masks.
Must-buy: Melasleep Brightening Bio-Cellulose Mask, Advanced Anti-Aging Ceramide Squalane Serum
Best site: forbelovedone.com
7. SENKA (Shiseido Taiwan)
Focus: Deep cleansing and moisturizing
Why it’s popular: A more affordable branch of Shiseido for Taiwan, SENKA is popular for its Perfect Whip cleanser and micellar water.
Must-buy: Perfect Whip Cleanser, Deep Moist Lotion
Best site: watsons.com.tw
8. Shao-Nong (小農系列)
Focus: Organic skincare made from local farm ingredients
Why it’s popular: Uses fresh ingredients like guava, perilla leaf, and sweet potato extract—clean, gentle, and sustainable.
Must-buy: Guava Antioxidant Facial Mist, Perilla Balancing Toner
Best site: shao-nong.com
9. 1028 Visual Therapy
Focus: Everyday makeup with skincare benefits
Why it’s popular: Offers lightweight, long-wear formulas that suit humid climates. Very popular among young professionals.
Must-buy: Oil Control Cushion Foundation, Extend Curl Waterproof Mascara
Best site: 1028beauty.com
10. Solone
Focus: Colourful, budget-friendly cosmetics
Why it’s popular: Great for beginner beauty lovers—Solone’s eyeshadow palettes and eyeliners deliver solid pigmentation at great prices.
Must-buy: Fantasy Wonderland Eyeshadow Palette, Gel-Like Waterproof Eyeliner
Best site: solone.com.tw
How to Buy Taiwanese Beauty Products from Singapore
Many Taiwanese beauty websites don’t ship overseas, and international platforms may charge higher markups. That’s where Buy&Ship’s proxy shopping service comes in.
Step-by-Step: How It Works
- Register for a Buy&Ship account
Sign up for free at Buy&Ship Singapore. - Find your desired product
Visit official sites like Naruko, Cosmed, or Watsons Taiwan and copy the product URL. - Submit your order request
Use this page 👉 Submit proxy shopping order, or use our app. - Wait for approval
Our team will verify availability and provide a quotation in SGD, including product cost, Taiwan domestic shipping, and a service fee from as low as 6%. - Make payment in SGD
Simple, secure checkout—no credit card currency charges or exchange rate worries. - We handle purchase, logistics, and customs
We buy the product for you, receive it in our Taiwan warehouse, and forward it to our Hong Kong hub. - Consolidate if needed, then ship to Singapore
You can combine it with other purchases from Japan, Korea, or the U.S. to save on shipping. - Track and receive your parcel at home
You’ll get real-time tracking updates until your beauty haul arrives safely at your door.
Why Use Buy&Ship for Taiwanese Beauty Shopping?
- ✅ Shop local-exclusive Taiwanese brands not available in Singapore
- ✅ Enjoy affordable pricing—no middleman markups
- ✅ Pay in SGD with full transparency
- ✅ No worries about language barriers or customs paperwork
- ✅ Consolidate across multiple regions and save on shipping
Whether you’re replenishing a skincare favourite or trying something new, Buy&Ship makes shopping from Taiwan effortless.
Taiwanese beauty brands offer an incredible range of effective, gentle, and affordable products. With Buy&Ship’s proxy shopping service, Singaporean consumers can finally access authentic, local-priced skincare and cosmetics without flying across the strait.
Start exploring Taiwan’s beauty secrets—delivered to your doorstep.
👉 Learn more about proxy shopping with Buy&Ship