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Shopping Calendar 2024: Major Sales Events to Shop This Year!

5th January 2024

Shopping Calendar 2024: Major Sales Events to Shop This Year!

Calling all avid online shoppers! Wondering what are some of the best shopping sites to shop every month for major markdowns? Apart from big sales events like Black Friday and Amazon Prime Day, there’re over 20 online shopping events throughout the year that you can take advantage of and shop special deals at your favourite brands online!

With President’s Day happening soon on 20th February, great deals will roll out from online retailers including Amazon, Walmart and Sephora in the US – be prepared for the first major holiday sales of the year! Be sure to bookmark this shopping calendar that fills with big savings events, so you know when are the best days to shop in 2024 and where to get the best deals from abroad! Happy shopping!

👇 Jump Straight to Month:


Key Dates: Major Sales Events to Shop Each Month in 2024

Online Discounts in January

Online Discounts in January

1st Jan:New Year Day

Winter Clearance / New Year Sale

Mid Jan – 10th Feb:Lunar New Year

Some of the big brands would offer early bird discounts to celebrate Chinese New Year!

Online Discounts in February

Online Discounts in February

14th Feb:Valentine’s Day

Popular jewellry and watch brands will launch limited-time Valentine’s Day offers. Some jewellery brands may offer discounts after Valentine’s Day!

Premium chocolate brands like Godiva US/UK and Venchi Italy will likely to have discounts on chocolate too!

20th Feb:Presidents‘ Day

Get ready for a 3-day weekend for huge discounts on home items and electronic gadgets! You may find record-low prices on selected tech deals on Amazon, from TVs, laptops, tablets, headphones, and more.

Online Discounts in March

Online Discounts in March

8th Mar:International Women’s Day

Many of the sales and deals are valid on some female-owned brands, with discounts up to 50% off retail prices. Be sure to check out sales on women-owned inclusive brands from retailers like Nordstrom, Macy’s!

17th Mar:St. Patrick’s Day

A festival to celebrate Irish culture and showing Irish pride. Expect to find seasonal markdowns and spring sales in the US, UK and Canada on major online retailers including Amazon and Nordstrom!

23th Mar : National Puppy Day

Get great deals on pet products from sites including Amazon, Target and Walmart!

Online Discounts in April

Online Discounts in April

From 31st:Easter

Save big on baby and kidswear as lots of baby clothing brands will have Easter deals!

Online Discounts in May

Online Discounts in May

29th Apr – 5th May : Golden Week in Japan

One of the most festive times of the year in Japan! You’ll see massive sales at Japanese retailers online including Amazon JP, Rakuten and more!

14th May:Mother’s Day

Be ready for Mother’s Day promotions on womenswear and heath supplement brands.

29th May:Memorial Day

Many US online stores such as Amazon, eBay or Wayfair will launch limited-time offers. Sephora has also slashed prices for Memorial Day in previous years!

Online Discounts in June

Online Discounts in June

18th Jun:Father’s Day

Most electronic/tech products and clothing brands will offer Father’s Day discounts.

End Of Financial Year Sale (EOFY Sale)

The EOFY Sale is a sale event that marks the end of a fiscal year, when thousands of Australian and international retailers and brands are slashing prices in big way, similar to Black Friday!

Online Discounts in July

Online Discounts in July

4th Jul:Independence Day

Shop big discounts during Independence Day sale across gadgets, clothing and more!

Amazon Prime Day

One of the biggest online shopping events of 2023! Exclusively for Prime members, shop deals on top brands on Amazon US, UK, AU and more!

💡 For fashion lovers, be ready for Nordstrom’s Anniversary Sale which is their biggest fashion event of the year! Shop deals from brands including Madewell and Malin+Goetz!

Online Discounts in August

Online Discounts in August

Mid Aug – Sep:Back to School Sale

It’s the best time to shop deals on stationery supplies, backpacks, clothing, shoes and electronic gadgets!

26 Aug:UK Bank Holidays

Prepare for surprising discounts of numerous UK brands during the holidays!

💡Shop end-of-season clearance from different brands starting from the end of June to August!

💡 For beauty lovers, be ready for the second Sephora VIB Sale of the year!

Online Discounts in September

Online Discounts in September

4th Sep:Labor Day

Just like Black Friday and Memorial Day, it’s one of the biggest shopping events of the year! With amazing deals typically on home goods, clothing and appliances.

Online Discounts in October

Online Discounts in October

9th Oct:Columbus Day

Another opportunity to shop great deals as many US online stores will offer holiday discounts! Shop sales from home goods, latest tech gadgets to fashion and beauty items.

31st Oct:Halloween

Get great discounts online on Halloween costumes, decorations, party supplies and crafts.

Mid Oct:2nd Amazon Prime Day

Amazon in regions like US, UK, AU, JP and more will roll out great deals!

US Travel Season

Many outdoor brands offer discount promotions.

Online Discounts in November

Online Discounts in November

11th Nov:Singles’ Day 11.11

Double 11 is another major shopping event that lasts for around 10 days with several discount periods.

Mid Nov:Japan Thankful Week

Japanese brands will gradually starts their annual celebration of thankful week

28th, 29th Nov – 2 Dec: Thanksgiving Day, Black Friday, Cyber Monday

Here’s the biggest shopping event in the US with discounts as low as 90% off! Traditionally, Black Friday is the day after Thanksgiving when people start their holiday shopping early – but it’s expanded into almost a weeklong event.

💡 Check Out The Ultimate Guide to Black Friday Sale 2023!

Online Discounts in December

Online Discounts in December

25th Dec:Christmas Day

The biggest holiday shopping season of 2023! So many of our favourite stores including Amazon and big brands will kick off their Christmas Sales, with prices rival what we saw on Black Friday and Cyber Monday.

End of Dec:Boxing Day Sales

Experience the grand Boxing Day Sale with the most significant discounts in Australia and the UK!

End-of-Year Sales

Brands from overseas will offer end-of-year sales!

Japanese Lucky Bags

Major Japanese online stores will also launch New Year Lucky Bags starting from mid-December, where you can pre-order those mystery lucky bags from brands that worth much more than the price you’ve paid for!

💡 What Is Fukubukuro? Find Out How to Shop Japanese Lucky Bags with Must-buys Recommendations!