Korean beauty has revolutionized global skincare — and Singapore is no exception. From Sulwhasoo’s luxurious herbal formulas to Laneige’s hydrating science, Innisfree’s eco-friendly lines, and The Face Shop’s natural extracts, these four iconic brands represent the heart of K-beauty innovation.
But here’s the challenge: the best prices, limited editions, and exclusive sets are almost always available only on Korean domestic sites, not their international or Singapore counterparts. The solution? Using Buy&Ship proxy shopping, Singapore shoppers can now buy directly from Korea’s official online stores and enjoy lower prices, authentic products, and secure delivery right to their doorstep.
💎 Why Buy Korean Skincare Directly from Korea?
- Lower Prices – Korean domestic stores often list products up to 40% cheaper than international versions.
- Exclusive Promotions – Only available on Korea’s official websites (e.g. anniversary sets, collaboration packs).
- Wider Product Range – Korean sites carry full product lines and newly launched items not yet released overseas.
- Guaranteed Authenticity – Direct purchases ensure you get original products, not grey-market imports.
🌿 Top Korean Beauty Brands to Know
1. Sulwhasoo (설화수) – Heritage Meets Modern Science
What to Buy:
Sulwhasoo specializes in luxury herbal skincare rooted in Korean ginseng and traditional ingredients. Their First Care Activating Serum is a cult favorite, along with anti-aging lines like Concentrated Ginseng Renewing Cream.
Why Buy from Korea:
Sulwhasoo’s official Korean site offers exclusive gift sets, trial kits, and limited holiday packaging that rarely appear in overseas stores.
Best Site to Shop: Sulwhasoo Korea Official Store
2. Laneige (라네즈) – The Glow Hydration Expert
What to Buy:
Famous for its Water Sleeping Mask, Lip Sleeping Mask, and Neo Cushion, Laneige focuses on bright, hydrated skin through its water science technology.
Why Buy from Korea:
Laneige’s seasonal sales and combo sets are significantly cheaper on its Korean site, with many exclusive shades and limited-edition collaborations (like BT21 and Peanuts).
Best Site to Shop: Laneige Korea Official Store
3. Innisfree (이니스프리) – Nature from Jeju Island
What to Buy:
Innisfree’s appeal lies in its eco-friendly approach and Jeju-sourced ingredients. Must-haves include Green Tea Seed Serum, Volcanic Pore Clay Mask, and Retinol Cica Repair Ampoule.
Why Buy from Korea:
Korean editions often feature refill packs and eco-bundles that aren’t available internationally. Local promo events can offer “buy one, get one” deals up to 50% off.
Best Site to Shop: Innisfree Korea Official Store
4. The Face Shop (더페이스샵) – Affordable, Gentle, and Trusted
What to Buy:
A pioneer of everyday skincare in Korea, The Face Shop offers affordable cleansing oils, toners, and sheet masks with botanical ingredients.
Why Buy from Korea:
You’ll find bundle offers and member-only discounts on official Korean platforms like LG Beauty and Coupang Korea that aren’t accessible overseas.
Best Site to Shop: The Face Shop Korea Official Store
💡 Tip: Use Buy&Ship to Shop All Four Brands Easily
Buying directly from these Korean sites usually requires:
- A Korean mobile number,
- A Korean address, and
- Local payment methods (KakaoPay, NaverPay, etc.).
For Singapore buyers, that’s where Buy&Ship’s proxy shopping service comes in — eliminating all those barriers.
🛒 Step-by-Step: How to Shop Korean Brands with Buy&Ship
- Sign Up for Buy&Ship Singapore
Register for free to get access to a Korean warehouse address and proxy shopping features. - Choose the Brand Site
Go to Sulwhasoo, Laneige, Innisfree, or The Face Shop’s Korean online stores and select your products. - Submit Your Product Link
Paste the item URL into Buy&Ship’s proxy shopping request form. - Pay in SGD
Buy&Ship handles your purchase using transparent SGD billing — no hidden fees, no exchange rate surprises. - Buy&Ship Places the Order for You
The Buy&Ship team completes the purchase locally in Korea. - Consolidate Orders
Combine beauty products from different brands into a single parcel to reduce international shipping fees. - Track and Receive in Singapore
Enjoy reliable doorstep delivery with tracking and optional Buy&Ship Plus protection.
⚠️ Import Tips for Skincare & Beauty Products
While most Korean beauty products are safe to import to Singapore, keep in mind:
- ✅ Allowed: Creams, serums, masks, cosmetics, and accessories.
- ❌ Restricted: Products containing prescription ingredients or over 100ml aerosols.
- ⚠️ Fragile Items: Glass jars or cushion compacts are not covered under damage insurance, so pack wisely.
💬 Why Buy&Ship Is the Smartest Choice
| Feature | Buy&Ship | Direct Korean Store | Resellers |
|---|---|---|---|
| Korean Address Needed | ❌ No | ✅ Yes | ❌ No |
| Transparent SGD Pricing | ✅ Yes | ❌ No | ❌ Marked-up |
| Consolidation Service | ✅ Yes | ❌ No | ❌ No |
| Authenticity Guarantee | ✅ 100% direct store | ✅ Yes | ⚠️ Mixed |
| Returns (New Items) | ✅ 7-day free return | Complicated | ❌ Not offered |
Unlike resellers that charge markups or limit brand options, Buy&Ship lets you buy directly from the source — authentic, affordable, and efficient.
🙋 FAQ: Korean Skincare Shopping from Singapore
Q1: Can I buy all four brands from different stores in one order?
Yes. With Buy&Ship, you can combine multiple brand purchases into one shipment to save on international delivery.
Q2: Are Korean store prices really cheaper than in Singapore?
Yes. Domestic Korean websites often run exclusive promotions that make products 20–40% cheaper than retail prices in Singapore.
Q3: What happens if an item is out of stock after I request it?
Buy&Ship will notify you and let you choose an alternative product or refund.
Q4: Can I return or exchange items?
Yes, Buy&Ship supports 7-day free returns for new and unused items if the seller allows it.
Buying Korean skincare directly from Korea gives Singapore shoppers access to better prices, authentic products, and exclusive promotions across top brands like Sulwhasoo, Laneige, Innisfree, and The Face Shop.
With Buy&Ship’s proxy shopping service, you can skip the payment barriers, consolidate your orders, and shop confidently from trusted Korean sources — all while paying in transparent Singapore dollars.
If you’ve ever wanted to bring the best of K-beauty straight to your home, there’s no better time to start than now.
Shop smart. Ship safe. Choose Buy&Ship.