The @cosme 2025 mid-year beauty rankings are finally here! Known as Japan’s most trusted beauty awards, @cosme gathers real reviews from millions of users to spotlight the best skincare and makeup products of the year. From top-rated serums to viral lip tints, this list showcases the must-haves in Japanese beauty. Want to shop them from abroad? Use Buy&Ship’s fast and reliable Japan parcel forwarding service to get these award-winning products delivered straight to your door.
Table of Contents
→ I. @cosme Japan Limited-Time Offers
→ II. @cosme Overall Beauty Product Recommendations
→ III. @cosme Skincare and Base Makeup Award Picks
→ IV. @cosme Best Value Beauty Product Picks
→ V. @cosme Japan Online Shopping Guide
I. @cosme Japan Limited-Time Offers
The @cosme SHOPPING PARTY is currently underway. Spend over ¥1,500 at Cosme Store to enjoy free local shipping. There are also numerous trial-sized products available, allowing you to try before committing to full-sized versions.
@cosme updates its promotions and activities every Friday, so stay tuned for more limited-time offers!
II. @cosme Overall Beauty Product Recommendations
HAKU Melano Focus V Whitening Serum
This whitening serum targets stubborn dark spots with a smooth texture that quickly penetrates the skin, suppressing melanin production to prevent spots and freckles, resulting in a more even and brighter complexion.
Singapore Price：S$208
JP Price：S$97（JPY11,000）
SHISEIDO Ultimune Power Infusing Concentrate 50ml
The popular anti-aging serum returns with an upgraded formula. Featuring a refreshing green floral scent and a hydrating texture, it contains fermented camellia extract and moisturizing ingredients to enhance skin elasticity and radiance. Use morning and night to visibly improve dullness and dryness, leaving your skin smoother and more vibrant.
Singapore Price：S$198
JP Price：S$134（JPY15,180）
THE ANSWER Super Lamellar Shampoo 400ml
This shampoo from KAO’s century-long research features a bergamot and laurel scent. Its serum-like texture utilizes unique “lamellar moisturizing technology” to form a protective layer on hair strands, enhancing moisture and shine. Free from silicones and preservatives, it’s ideal for those seeking gentle hair care.
Singapore Price：S$33
JP Price：S$15（JPY1,760）
GIVENCHY Prisme Libre Skin-Caring Glow Foundation
This next-generation serum foundation combines micro-hyaluronic acid and yuzu-derived ceramides to provide coverage and hydration, ensuring long-lasting adherence and a natural, radiant finish that highlights your skin’s innate glow.
Not available in Singapore
JP Price：S$71（JPY8,030）
&be Makeup Sponge
The popular makeup sponge returns with an upgraded design! Its professional cone shape fits the entire face and detailed areas, suitable for both dry and wet use. The new version includes hyaluronic acid to reduce friction, ensuring a natural and comfortable application for various base makeup products.
Singapore Price：S$48
JP Price：S$7（JPY770）
III. @cosme Skincare and Base Makeup Awards Picks
SHISEIDO BENEFIANCE Brightening Gel Cream
This medicated gel cream combines whitening and moisturizing effects with a light and smooth texture. It penetrates the skin to suppress melanin formation, preventing spots and freckles while providing long-lasting hydration. Regular use diminishes fine lines caused by dryness, revealing a naturally clear and radiant complexion.
Singapore Price：S$130
JP Price：S$92（JPY10,450）
Dior Addict Lip Glow
This popular lip balm contains up to 97% lip care ingredients and features a unique color-adjusting technology that responds to your lips’ moisture and pH levels. Enriched with cherry oil and shea butter, it locks in moisture for long-lasting hydration and a naturally glossy finish.
Singapore Price：S$62
JP Price：S$43（JPY4,950）
Guerlain KISSKISS Bee Glow Lip Balm
Combining Corsican honey, propolis, and royal jelly, this lip balm offers hydration and a subtle pearl sheen. Its lightweight formula enhances your natural lip color, making it perfect for everyday wear or a no-makeup look.
Singapore Price：S$64
JP Price：S$43（JPY4,950）
Elixir Whitening & Revitalizing UV Protector
This multi-functional UV lotion serves as a moisturizer, primer, and sunscreen. With a lightweight, non-greasy texture and SPF50+ protection, it addresses dryness, dullness, and loss of elasticity, keeping your skin soft, plump, and radiant throughout the day.
Singapore Price：S$59
JP Price：S$33（JPY3,740）
Wonjungyo Daily Milk Cleansing Sheet
These cleansing wipes effectively remove makeup and impurities while maintaining the skin’s moisture balance. Their square shape and embossed texture ensure thorough cleansing, and the addition of centella asiatica extract soothes the skin, making them ideal for quick and gentle cleansing routines.
Singapore Price：S$39
JP Price：S$16（JPY1,870）
KANEBO COMFORT STRETCHY WASH II
This facial cleanser produces rich, dense foam that gently removes impurities while preserving the skin’s barrier. Infused with moisturizing beauty serum, it leaves your skin hydrated and comfortable after cleansing, making it a reliable choice for daily use.
Singapore Price：S$90
JP Price：S$53（JPY6,050）
IV. @cosme Best Value Beauty Product Picks
Dior Forever Glow Luminizer
This highlighter is truly stunning! Infused with hyaluronic acid, it provides a soft glow upon application, adhering seamlessly to the skin without caking. The fine pearl particles deliver a natural radiance, allowing you to create various looks from subtle daytime shimmer to dazzling evening glam.
Singapore Price：S$98
JP Price：S$69（JPY7,810）
Laura Mercier Pure Canvas Primer Blurring
This primer contains skincare ingredients that focus on blurring pores and controlling oil while maintaining hydration. Its lightweight and comfortable texture enhances the adherence and longevity of your foundation, effortlessly creating a sheer matte finish and smoothing out all skin imperfections.
Singapore Price：S$79
JP Price：S$49（JPY5,610）
SNIDEL BEAUTY 6-Color Eyeshadow Palette
This newly upgraded eyeshadow palette combines highly spreadable plant oils and skincare essences, ensuring smooth application without caking. Both matte and shimmer shades offer natural pigmentation, allowing for seamless layering without muddiness, and easily blending into deep, captivating eye looks.
Singapore Price：S$93
JP Price：S$58（JPY6,600）
💡 Note: Product prices, quantities etc. may change due to sales. All subject to change. We do not own any of the pictures above nor affiliated with the brands mentioned. All credits are due to all of the brands featured in the article unless otherwise specified.
V. @cosme Japan Online Shopping Guide
Step 1
Go to the @cosme SHOPPING official Japan website.
Step 2
Add your desired items to the shopping cart. Click the right button to proceed to the cart or the left button to continue browsing.
Step 3
In the cart, click “Proceed to Checkout.”
Step 4
Before checkout, you need to log in or fill in the shipping information.
Step 5
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. SGXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 6
Choose whether to register as a member, then click “Proceed to Next Step with This Information.”
Step 7
Click the plus (+) sign to add your credit card details.
Step 8
After entering your credit card information, click “Save.”
Step 9
Review your order details and gift wrapping options, then click “Place Order” to complete your purchase. You will receive a confirmation email once your order is placed.
💡Click to learn more about Buy&Ship’s Parcel Forwarding Process
